Top 10 online marketing tactics for loan officers
It’s the year 2020 and if there is an urgent need to improve your production and closings, here are the top 10 online marketing tactics for loan officers.
Manage your online reviews
Customer needs come first in every thriving business. Be that as it may, you must read online reviews and learn from them. This could take your business from zero to hundred in a significant amount of time.
Be consistent
This does not mean that you create a logo or brand name and then never check it again. Consistent monitoring of your email, text messages, and online presence is absolutely necessary while marketing your product or service. You might miss some clients just because they e-mailed you at an old email address which in turn would lead to losses.
Post on social media
This is the most common way of marketing your business, and at times, proves to be more successful than any other marketing idea.
Embrace content marketing
This essentially means that as a loan officer, your clients may not need your services all the time. So rather than keep on posting about soliciting new business, you should share valuable information about the loan industry so that the people reading it will remember you when the time arrives.
Clean up your database
Keeping your prospect list clean of old unresponsive, bounceback emails, and people who have done business elsewhere will maintain your emails have a high deliverability ratio. Take time to clean your data regularly.
Improve Your Smart Device Marketing
Various surveys indicate that 57% of the internet users have mobile access. 57% is not very much in terms of percentages, but when you compare it to the actual amount of internet users in 2020, it’s capable of making a difference even with 1%. So, you must be able to keep things working continuously that can be accessed from a smart device.
Automate Your Marketing
Managing a healthy pipeline of clients is essential for a loan officer growing their business. Keeping your marketing automated is the best way to attend to all the emails and posts while not even opening your phone.
Several types of software are available that could make this possible for you. It would ensure your client gets a timely response as well as freeing up more time for you by spending less time doing mundane tasks.
E-mail Marketing
As a loan services provider, email newsletters can be very advantageous for your business since they provide personal outreach to new and existing clients. Newsletters ensure that if someone needs loan services, they know exactly who to contact.
Video Marketing
Your target audience sometimes prefers videos over being sold directly. In addition, a recorded video will be talking to your clients 24/7 instead f you having to make time for a prospect. This helps to gather valuable information for your loan product. Creating professional videos filled with helpful content could boost your client growth exponentially.
An SEO Campaign
Your online website, with all of the other marketing tactics above will also need a good SEO (Search Engine Optimization) strategy to ensure that everything works in synchronization among your target audience. Having your site load quickly helps keep prospects on your site versus browsing to a competitor for business.