Loan Officer Marketing Advice in 2018
Still using Outdated Images for Branding?
The media you use to symbolize your business tells your target audience a lot about your company. An opinion can be formed pretty quick about your company simply from using the right (or wrong) image or video.
This is important because it may influence a prospect’s decision to apply for a loan or not. Changing your website can be a lengthy process not to mention expensive. Changing the images can rapidly shift the way consumers interpret your brand.
If your mortgage website has images that have dreadful boring corporate stock images, dump that as soon as you can. Unfortunately, I cannot unsee all the bad stock photography the last few years on loan officer’s websites. The better approach is sleek, modern and professional website, and not be anonymous. Your target audience relates better to images of actual people, so select your website’s images carefully.
For real estate clients that ReachPronto helps, they use images that connect to the city they’re in, as opposed to bland corporate art that symbolizes typical business concepts. Try this out on your website and social media profiles so it will help you to be seen as today’s professional, not someone from a decade ago.
Social Media
Social media is currently deep-rooted in our personal lives and in business. As a successful mortgage originator, you need to utilize these platforms to grow your business. While you may not be able to meet all clients in person, you can meet some prospects online via live chat or webinars.
Among the frequent mistakes that mortgage originators make is posting some boring and basic mortgage news. Think creatively, dare to be different, and post content on all of your social media platforms that is valuable and engaging. Comment on what they wrote. This is another great way to stay top of mind with your clients.
Joint Marketing
With the myriad of compliance regulations, you need to be doubly sure you are adhering to the rules set by RESPA. Your compliance department can help you stay compliant when looking to partner with realtors, attorneys, CPA’s. The obvious goal is to grow your business. You can build your personal brand by using open house flyers, providing snacks, and valuable material for consumers to set you apart.
The numbers speak for themselves when it comes to joint marketing. It is a proven effective and strategy to strongly consider. It simply makes your job easier and if another agent see this, you may be asked to partner with them.